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Home Who we are An Overview

An Overview

Customer Focused

In an environment where the sector was viewed with suspicion and flouting of norms was rampant, we aspired to create a professionally and ethically managed real estate development company. Our steadfastness in sustaining industry best practices has helped us differentiate ourselves in an otherwise increasingly over-crowded market. Over the years, we have succeeded in building an unparalleled reputation that rests firmly on a value-driven, customer-centric approach; transparent systems and processes that ensure accountability of the highest order. Each project is meticulously designed keeping in view the best interests of our clients, with a belief that quality and timely delivery is paramount.

Values

PROFESSIONAL

At every step of the journey, we make sure that we conduct ourselves in a professional manner. Be it in the dealings with our partners or our relationship with our customers - one can always expect the highest level of professionalism from us.

INTEGRITY

As an organization, we have always stood for honest and courteous dealings. We regard integrity as a core value and demand it of ourselves and of those we work with, sincerely and consistently.

TRANSPARENCY

We thrive on a culture of ethics and uncompromising morals. We function with utmost transparency, making sure that we win the trust of our partners and customers alike. At no point are we unclear or vague in the way we work; we make it our priority to keep all concerned up to date with our plans and vision for the future.

RESPECT FOR PEOPLE

Respect is the bedrock of all our relationships. We value each of our customers, shareholders, partners and employees for the role they play in helping us achieve our vision. That is why we keep working relentlessly to strengthen this bond of mutual respect.

MARKET DRIVEN & INNOVATIVE

We monitor consumer and market trends to identify key challenges and strive to meet them continuously by virtue of our research tools, passion, innovation, creativity and entrepreneurship.

QUALITY

Each and every one of our developments reflects our focus on quality. Continuous attention to improving efficiency in all aspects of business culminates into the timely and quality development of our projects and this value is sustained in every aspect of our business.

SUSTAINABILITY

It is our constant endeavour to transform the communities we serve into better habitats. We strive for balance between people, environment and business; keeping sustainability at the heart of all our projects.

Home Who we are Leadership

Leadership

The leadership team comprises of dynamic individuals who are considered among the finest in the industry. The team members have a rich experience with accomplished backgrounds. They have a deep understanding of the industry and stay abreast with the latest global trends/practices that reflect in all the projects delivered by us. The team upholds ethical practices and transparency which are deep-rooted in the company's value system. Each member is instrumental in maintaining and nurturing relationships with all the constituents within the company - shareholders, employees, customers and partners.

Ashish SarinCEO

A Chartered Accountant by profession, Ashish is one of the founding members of Alpha Corp having served the company since its inception more than decade ago. Ashish has been credited to have successfully built the company's financial architecture from its foundation, establishing credit lines and building its revenue base. Over the years, Ashish's responsibilities expanded to include Business Strategy, Operations Management, Risk Management and Human Resources.

As CEO of Alpha Corp Development Private Limited, Ashish is primarily responsible for driving business growth in the company. His focus lies in implementing the Board's mandate to continuously enhance the company's long-standing reputation of being professional, ethical, transparent and oriented towards deliverability, key concerns of the sector today. To this end, he has been pivotal in instituting processes such as the mandatory use of Escrow accounts. Ashish envisions enhancing the scale and size of the company's operations by bringing out an Initial Public Offering (IPO) in the coming few years.

Santosh AgarwalExecutive Director & CFO

Santosh is a chartered accountant and has an experience of more than 2 decades in streamlining business operations that drive growth, increase efficiency and bottomline profit. Santosh has hands on experience in forging partnerships with financial institutions and private equity players and has been credited with successfully managing Foreign Direct Investments in the organisation.

He possesses a profound knowledge of real estate bylaws, tax and audit systems and therefore drives the organisation's critical financial decisions in new and existing ventures. As the Chief Financial Officer of Alpha Corp Development Private Limited, Santosh is responsible for managing the financial performance of the organisation.

Home Who we are Core Team

Core Team

  • Mukul Kumar

    Executive Director – Projects

    An alumnus of the prestigious Delhi College of Engineering, Mukul possesses a deep understanding of construction technologies and efficient project management procedures. During his tenure with reputed corporations such as Mahindra GESCO (now Mahindra Lifespaces), DLF and Moser Baer, he was credited with steering the development of some of the most distinguishable and iconic developments in northern India.

    With a career spanning over almost three decades, Mukul has acquired an enviable blend of technical knowledge and skill to build state-of-the-art developments and the business acumen to turn them into successful commercial ventures. Mukul's experience in delivering projects across asset-classes within challenging timeframes and his exposure to several facets of the industry, lend themselves to his role as the custodian of the company's project development team.

  • Vipin Chopra

    Chief Operating Officer – Management Services (Facility Management)

    Vipin is an ex-central government engineering professional, with more than 23 years of extensive, in-depth experience in the field of construction engineering, technical audit/ evaluation, administration, maintenance and various other technical and non-technical operations across the country. He has held important appointments and handled independent assignments in construction and maintenance, thereby gaining an unmatched understanding of formulating, planning, directing and managing all aspects of construction engineering, project management, facility management, contract management, HVAC/ MEP works, man-management, administration, financial operations and various other logistical tasks.

  • Mamta Dutt

    Head- Human Resource

    Focus on the company’s business, build relationships, be a facilitator and coach- Mamta recognises the need to be able to use all these three approaches to build credibility for her HR domain in this extremely dynamic market. With 16 years of experience, Mamta has done her PhD in Human Behaviour, MBA in Human Resource and a Masters in Labour Law and has lead HR with companies such as Orange Renewable Power, Vatika Limited, Kingfisher Airlines & UB Beer. Experience in varied industries has given her a unique insight into high-functioning real estate HR. The future at Alpha Corp is all about the marshalling of intangible assets, skills, knowledge and communication – areas Mamta excels at. Strategic in outlook, self-assured, keen to set the agenda, adaptable and with an uncanny ability to make quick, well-considered decisions: these are qualities that Mamta champions as the HR partner. She says her team- made up of HR business partners who oversee compensation and benefits, organizational development, and recruitments—are the true business partners steering organisation towards success.

  • Kamal Dua

    Sr. General Manager – Business Development

    A civil engineering professional with a career spanning over almost three decades, Kamal has acquired profound technical knowledge and also indisputable business acumen when it comes to the real estate industry. He started his career with Ansal Properties & Industries Ltd. with some of the state-of- the-art residential & commercial developments at Connaught Place, New Delhi. He continued his progress with Dalmia International and Usha Group in financial and market feasibility analysis, statutory liaison, project financing and business development. Kamal joined Alpha Corp in 2006 and since then has led the organisation's business development department. At Alpha Corp, Kamal's responsibilities include business development, analysing new projects, assessing financial feasibility and statutory liaising.

Home Who we are Sustainability

Sustainability

We recognize the potential we hold to influence the world in a manner that brings about a positive change. Not only do we ensure that our developments stand to provide a quality of life which is complete and fulfilling in all respects; we also tend to go the extra mile to make sure that our operations have a minimal impact on the environment.

Home Who we are Awards & Recognition

Awards & Recognition

Our real achievement is the respect we have earned from our customers, associates and stakeholders. For us, the awards and accolades is 'their happiness expressed in metal'.

Alpha Corp
bags the

‘Facility Management Firm of the Year’

award at the
9th Realty Plus Conclave & Excellence Award 2017- North.

AlphaOne, Ahmedabad
won the

“Best Retail Project of Gujarat”

Award in the
CNBC AWAAZ and CERA presents Gujarat Real Estate Awards 2015.

AlphaOne, Amritsar
won the

‘Award for Most Admired Shopping Centre of the Year:
Non-Metros – North’

at the Images
Shopping Centre Awards 2014
in Mumbai.

Alpha G:Corp
won the

‘Best Residential Developer of the Year
– North India’

at the
Estate Avenues’ North India Real Estate Show 2013.